Mark Sweeney at The Guardian has reported that online ad spend is bucking the trend of a downturn in advertising spend. Infact, quoting the ‘The Marketers’ Internet Ad Barometer’ report, the article claims that the spend in 2010 will rise by a whipping 7.6% year-on-year.
Advertisers are realising that in the economic downturn, the key is to work smarter, not harder and with online advertising offering cost-effective opportunities to target audiences specifically, the predicted rise shouldn’t really be that much of a surprise. Afterall, why waste your money on advertising in print when you can use AdWords to advertise your products to a someone at precisely the moment they are searching for them? Why blow the budget on a TV commercial which will be fast-forwarded on the Sky+ box anyway when you can use someones profile information on Facebook to ensure that you are advertising to exactly the right person who will buy your product or service?
To find out more about how your online advertising spend can be put to good use, visit the Mancala Internet Marketing website or contact us today.
Gillian has been with Mancala since 2003 and lends her expertise on language & technology as our resident Internet Marketing Copywriter. A bit of a stickler for details she can often be found auditing our clilent's websites for search engine friendly copy (and errant spelling mistakes) and making ridiculously weak tea. 
