How to save your profit from the plughole.
Google essentially wants to serve up relevant ads to people who are searching for a product and for those people to be happy and keep coming back when they need to search the Internet. So with that in mind…
- Refine your adverts
Be crystal clear what you offer on your website in those 25/35/35 character limits and you will only get relevant people coming to your site, they hit the back button one too many times and searchers will not be getting a good user experience by clicking on your ad. Bye Bye Visitor = bye bye quality score.
- Refine your landing pages
Again, you’ve promised something in your Advert you need to take your visitor straight to the page that you’ve promised and make it an offer they can’t refuse. If they are leaving without converting you need to ask why. If they don’t find what they are looking for, bye bye visitor = bye bye the cost of the click.
- Run a Search query report
As I posted on Wednesday on Twitter (follow me: @mancala_tracy) and a problem I see over and over again is people typing in a keyword that you think will bring relevant traffic but they add keywords before or after means that you could be bringing people looking for a DIY help guide or a free resource, or a completely different product all together. All of a sudden, your paying for someone to come to your site and they are not looking for the product or service you provide. Bye Bye visitor = bye bye profit.
The above 3 tips are just the beginning of maximising Return on Investment (ROI) with your AdWords campaigns– if you would like further information please get in touch (0191 2416726) and we can see how we can help you improve your ROI and get the right type of visitors. Once you have the visitors thought it doesn’t stop there…see more information on Increasing Ecommerce Conversion Rate.
Tracy is one of our resident Search Engine Optimisation and Pay Per Click advertising experts. If you are one of Mancala's clients it is very likely that you have had the pleasure of dealing with Tracy who makes sure all of our client projects are run like clockwork. When not working for Mancala Tracy can often be found trying out her latest home made fancy dress costumes on the unsuspecting Newcastle public. She has also recently appeared in a 
