Analytics is great. I just wanted to write a post and show my appreciation to Google Analytics for a genius program which they provide for…FREE!
Adding no more than 10 lines of code to your website gives you a wealth of information.
Most people are only interested in ‘hits’ however have you ever stopped to think about what these various hits stats mean?
Visitors – The number of times people have been on your website. You need to know how many people are coming to your site and if it improves with any techniques that you implement in your internet marketing strategy.
Organic visits – How many visitors arrived via search engines?
What keywords have visitors been arriving by? Another great one to monitor- are the keywords you are targeting actually working?
The bounce rate – another big one. Are people arriving at your site and taking an instant dislike to it? If so you need to fix this.
Conversion – How many people come to your site and those come to your site and actually convert into a customer? How many are bailing out half way through – could changes be made to this?
If all these have gave you food for thought then do look into it, or if you want more advice on analytics give us a call we’ll be happy to talk to you.
If you have your own analytics stats or gems that you use please share by posting a comment.
Tracy is one of our resident Search Engine Optimisation and Pay Per Click advertising experts. If you are one of Mancala's clients it is very likely that you have had the pleasure of dealing with Tracy who makes sure all of our client projects are run like clockwork. When not working for Mancala Tracy can often be found trying out her latest home made fancy dress costumes on the unsuspecting Newcastle public. She has also recently appeared in a 
