Video content has been growing in popularity recently. I’m not talking about YouTube, more about the popularity of the medium of video to push business services and the like. While we are, on the whole, a nation of voyeurs, video always seems to fall short of other popular online marketing methods when it comes to promoting material. We’re never going to fully embrace video until its content is searchable and ticks all of the SEO boxes.
However, this might be changing with a new product from speakertext. Speakertext have developed a new kind of video that combines video with transcript. Rather than these two being seperate, you can actually interact with the transcript. For example, you could read the first minute or so of the transcript then click within the transcript to start the video playing from that point. The real bonus of this type of content is the ability to have this video content indexed, therefore ticking those SEO boxes I mentioned previously.
The product is not yet finished and there are sure to be teething problems such as the transcripts but from the examples I’ve viewed and played with you can quickly understand how this could very quickly take off. A five minute video can cost from as little as $2 and be ready within 10-15 minutes. You can squeeze a huge amount of video into 5 minutes and for $2 this seems like a win-win for speakertext and the consumer.
Steve is Mancala's Operations Manager and also our ecommerce and CMS expert. Steve has extensive experience managing and running ecommerce stores and this wealth of knowledge is passed on to Mancala's clients to ensure that their online store is the best it can be. 
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